Introduction to Responsible Gaming
The gaming industry has taken a significant step towards protecting its users through the implementation of a unique player protection and wellbeing program. This program, which utilizes AI-powered technology, identifies individuals who exhibit problem gambling behavior and provides them with access to care services. The collaboration between Bettor Sense and Birches Health aims to address the rising expectations related to end-user protection.
What is Bettor Sense?
Bettor Sense is Sportradar’s advanced responsible gaming solution, launched in July 2025. It enables operators to take a proactive approach to detecting early signs of gambling-related risk and facilitates personalized interventions to protect users. This solution is grounded in behavioral research and enables efficient monitoring with continuous learning, real-time risk score checks, and clear analysis of player profiles to identify and address risks.
Key Features of Bettor Sense
The key features of Bettor Sense include:
- Continuous learning and real-time risk score checks
- Clear analysis of player profiles to identify and address risks
- Compliance with regulatory standards
- Personalized interventions to protect users
Partnership between Underdog and Sportradar
Underdog, a leading sports company, has collaborated with Sportradar to integrate Bettor Sense into its platform. This integration is a significant step towards enhanced player protection across all entry types. Adam Warrington, Underdog’s VP of Responsible Gaming, emphasized the importance of this partnership in providing resources to players who exhibit potential problem gaming behavior.
Expert Insights
Jim Brown, Head of Integrity Services & Athlete Wellbeing at Sportradar, applauded Underdog for taking this meaningful step towards safeguarding and providing resources to players. He emphasized that Sportradar’s expertise and innovative solutions are designed to support a secure and sustainable industry.
About Sportradar and Underdog
Sportradar is a leading global sports technology company that creates immersive experiences for sports fans and bettors. Underdog, on the other hand, is the fastest-growing sports company in the U.S., founded in 2020 with the objective of making sports more fun. Both companies are committed to providing a safe and enjoyable experience for their users.
Conclusion
In conclusion, the implementation of Bettor Sense and the partnership between Underdog and Sportradar are significant steps towards responsible gaming. These efforts aim to protect users from problem gambling behavior and provide them with access to care services. As the gaming industry continues to evolve, it is essential for companies to prioritize responsible gaming and user protection. By working together, we can create a safer and more enjoyable experience for all users.
