Introduction to Responsible Gaming
Underdog, a leading sports company in the U.S., has partnered with Sportradar Group AG to incorporate Bettor Sense, an AI-powered responsible gaming solution. This move aims to identify high-risk players and provide them with the necessary support to ensure a safe gaming environment.
What is Bettor Sense?
Bettor Sense is a unique player protection and wellbeing program that uses AI-powered technology to detect individuals exhibiting problem gambling behavior. It not only identifies high-risk players but also offers access to care services from Birches Health, a national leader in evidence-based treatment for gambling disorders. This comprehensive approach meets the rising expectations related to end-user protection and provides a proactive solution to detecting early signs of gambling-related risk.
How Bettor Sense Works
Launched in July 2025, Bettor Sense enables operators to take a proactive approach to detecting early signs of gambling-related risk and facilitates personalized interventions to protect users. The solution is grounded in behavioral research and enables efficient monitoring with continuous learning, real-time risk score checks, and clear analysis of player profiles to identify and address risks. Bettor Sense is fully compliant with regulatory standards, ensuring a secure and sustainable gaming environment.
Benefits of the Partnership
The partnership between Underdog and Sportradar is a significant step forward in enhancing player protection across all entry types. Adam Warrington, Underdog VP of Responsible Gaming, emphasized the importance of this integration, stating that it provides clear resources to those who need it, including treatment services from the clinicians at Birches Health. Jim Brown, Head of Integrity Services & Athlete Wellbeing at Sportradar, praised Underdog for taking this meaningful step to safeguard players and provide resources to those who exhibit potential problem gaming behavior.
Conclusion
The partnership between Underdog and Sportradar is a positive development in the gaming industry, prioritizing player protection and wellbeing. By leveraging Bettor Sense, Underdog demonstrates its commitment to creating a responsible gaming environment, and this move is expected to set a precedent for other operators in the industry. As the gaming industry continues to evolve, it is essential for companies to prioritize responsible gaming practices, and partnerships like this one will play a crucial role in shaping the future of the industry.
