Introduction to Responsible Gaming
The world of sports and gaming is evolving, with a growing focus on responsible gaming practices. Recently, Underdog, a leading sports company in the U.S., partnered with Sportradar Group AG to incorporate Bettor Sense, an AI-powered responsible gaming solution. This move marks Underdog as the first U.S.-based operator to leverage Bettor Sense, furthering its commitment to creating a safe and responsible gaming environment for its customers.
What is Bettor Sense?
Bettor Sense is a unique player protection and wellbeing program that identifies individuals exhibiting problem gambling behavior through AI-powered technology. It not only detects high-risk players but also offers access to care services from Birches Health, a national leader in evidence-based treatment for gambling disorders. This comprehensive approach meets rising expectations related to end-user protection, providing a proactive and supportive solution for those who need it.
How Bettor Sense Works
Launched in July 2025, Bettor Sense enables operators to take a proactive approach to detecting early signs of gambling-related risk. It facilitates personalized interventions to protect users, grounded in behavioral research. The solution allows for efficient monitoring with continuous learning, real-time risk score checks, and clear analysis of player profiles to identify and address risks. Bettor Sense is fully compliant with regulatory standards, ensuring a secure and sustainable gaming experience.
Industry Response and Collaboration
Adam Warrington, Underdog’s VP of Responsible Gaming, expressed enthusiasm for the collaboration, stating that integrating Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection. Jim Brown, Head of Integrity Services & Athlete Wellbeing at Sportradar, applauded Underdog for taking this meaningful step to safeguard players and provide resources to those who exhibit potential problem gaming behavior. Sportradar’s expertise and innovative solutions are designed to support a secure and sustainable industry.
Conclusion
The partnership between Underdog and Sportradar marks a significant step forward in responsible gaming practices. By leveraging Bettor Sense, Underdog demonstrates its commitment to protecting its customers and promoting a safe gaming environment. As the gaming industry continues to evolve, it is crucial for operators to prioritize responsible gaming solutions, ensuring a secure and enjoyable experience for all players. This collaboration sets a positive precedent for the industry, highlighting the importance of proactive and supportive approaches to player protection and wellbeing.
