Introduction to Responsible Gaming
Sands China Limited (SCL) has launched its Sands Responsible Gaming Academy, aiming to raise awareness of responsible gambling practices and promote self-discipline among employees. The academy is a significant step towards creating a sustainable gaming environment and protecting families and livelihoods.
Commitment to Responsible Gaming
Wilfred Wong, executive vice chairman of SCL, stressed the company’s commitment to responsible gaming, citing programs dating back to 2004. He emphasized the importance of protecting families and livelihoods while maintaining a sustainable gaming environment. Wong noted that the company’s goal is to preserve everyone’s families and ensure their livelihoods are secure.
Self-Exclusion Program and Discipline
Wong highlighted the company’s self-exclusion program, which was launched in 2004, and emphasized the importance of self-control. He stated that responsible gaming is not just about knowledge, but also about self-discipline. According to Wong, self-discipline is essential in responsible gaming, just like it is in other aspects of life, such as coming to work on time.
Collaboration with the University of Macau
During the event, SCL signed a Memorandum of Understanding (MOU) on responsible gaming with the University of Macau (UM). Professor Jun Yu, dean of the Faculty of Business Administration of UM, noted that responsible gaming is not only a corporate social responsibility but also a cornerstone for the sustainable development of the industry. The MOU will help both sides deepen industry-academia collaboration and promote responsible gaming practices.
Training and Certification
The event included a certificate presentation to graduates of the RG360 Macau Responsible Gaming Specialist Ambassador Course, jointly developed by SCL and the Institute for the Study of Commercial Gaming of UM. The course covers three areas: identifying responsible gaming scenarios and applying intervention methods, strengthening cross-cultural communication skills, and enhancing case-handling and communication abilities. Nearly 1,000 team members from over 25 departments have participated in the ambassador training program, and the Academy has provided over 70,000 hours of training since 2021.
Conclusion
The launch of the Sands Responsible Gaming Academy marks a significant step towards promoting responsible gaming practices and creating a sustainable gaming environment. SCL’s commitment to responsible gaming, collaboration with the University of Macau, and training programs demonstrate the company’s dedication to protecting families and livelihoods. The academy is an essential step towards building a responsible gaming environment in Macau, and its impact will be felt for years to come.
