Introduction to Responsible Gaming
A strong internal culture is essential for creating an environment where protecting bettors becomes second nature. This culture focuses on physical, emotional, and financial well-being, open dialogue around diversity, and hiring practices grounded in collaboration, customer focus, and ethics. In the context of gaming, this means prioritizing the well-being of bettors and ensuring that they are protected from potential harm.
Educational Programs for Employees
To achieve this goal, Esportes Gaming Brasil Group has implemented an immersive program called “Learn to Protect.” This program, which was attended by 600 employees, aimed to educate staff on how to recognize risk signs and adopt international support protocols. The program was led by the Institute for Bettor Support (IAA) and the Brazilian Company for Compulsive Support (EBAC) and consisted of three days of workshops. The content of this program has since become mandatory e-learning training, with refreshers every six months.
Regulatory Environment
Brazil’s betting market is undergoing its first full cycle of regulation, with the new law requiring every licensed operator to demonstrate preventive measures against gambling addiction, provide support channels, and offer self-exclusion mechanisms. The market is estimated to be worth over R$12 billion (US$2.15bn) per year, according to estimates from the Ministry of Finance. This regulation is an important step towards ensuring that the gaming industry is safe and responsible.
Commitment to Responsible Gaming
Esportes Gaming Brasil Group has further strengthened its commitment to Responsible Gaming by appointing a new manager of the department, Ana Carolina Luna Maçães. The group has also launched a Code of Ethics and Conduct that sets out five fundamental principles: integrity, respect for people, privacy, responsible gaming, and compliance. These principles are applicable to employees, suppliers, and partners and demonstrate the group’s dedication to responsible gaming.
Role of Technology
Technology plays a crucial role in supporting the protection of bettors. Machine learning models monitor dozens of behavioral variables, such as bet value, frequency and time of bets, and session duration. When these models detect risks, they trigger conscious gaming alerts, offering instant deposit limits or self-exclusion options. Monthly reports are sent to the Compliance team for auditing and continuous review. High-risk alerts are handled individually by a support team trained in active listening, fostering more effective dialogue with users.
Prevention of Match-Fixing
In addition to protecting bettors, Esportes Gaming Brasil Group is also committed to preventing match-fixing. The group has held the Match-Fixing Prevention Forum with clubs such as Náutico, Ceará, and Corinthians, training athletes and coaching staff in sports integrity. This is an important step towards ensuring the integrity of sports and preventing corruption.
Statement from Director of Institutional Relations and Partnerships
Hugo Baungartner, Director of Institutional Relations and Partnerships at Esportes Gaming Brasil, stated: “Promoting responsible gaming internally is the first step toward bringing education, protection, and transparency to the market. When our team is well-prepared, we’re able to pass that knowledge forward and protect bettors. With a strong culture, strict compliance, and ongoing education, we aim to bring greater visibility to the Responsible Gaming culture.”
Conclusion
In conclusion, responsible gaming is a critical aspect of the gaming industry. By prioritizing the well-being of bettors, ensuring regulatory compliance, and leveraging technology to detect potential issues, Esportes Gaming Brasil Group is demonstrating its commitment to responsible gaming. The group’s educational programs, commitment to responsible gaming, and prevention of match-fixing all contribute to a safe and responsible gaming environment. As the gaming industry continues to evolve, it is essential that companies prioritize responsible gaming and work towards creating a culture of protection and transparency.
