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Gamblecode > Blog > News & Trends > Digital Gambling On The Rise In Northern Ireland

Digital Gambling On The Rise In Northern Ireland

The team By The team 12 September 2025 4 Min Read
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Digital Gambling On The Rise In Northern Ireland

Introduction to Northern Ireland’s Gambling Habits

New figures from Northern Ireland have revealed an interesting trend in the region’s gambling habits. While the overall number of people gambling has decreased, there has been a significant increase in online gambling, particularly since the COVID-19 pandemic. This shift has sparked a conversation about the need for updated regulations and a better understanding of the demographics involved in gambling.

Contents
Introduction to Northern Ireland’s Gambling HabitsThe Shift to Online GamblingThe Rise of Online CasinosDemographics and Gambling HabitsThe Impact of the PandemicImplications for the FutureUnderstanding the DemographicsConclusion

The Shift to Online Gambling

According to the Northern Ireland Gambling Prevalence Survey, the percentage of people who gamble has dropped from 67% in 2016 to 57% in 2024. However, online gambling has seen a massive surge, with the number of people participating increasing from 15.8% to 23% during the same period. This trend is not unique to Northern Ireland, as the entire UK and Ireland have experienced a growth in online gambling while traditional betting shops struggle to stay afloat.

The Rise of Online Casinos

The online gambling boom has led to the emergence of new platforms, including UK online casinos not on GamStop. These operators offer a wider range of games and often operate under different regulatory frameworks. Many players have turned to these alternatives, seeking more extensive game selections and flexibility.

Demographics and Gambling Habits

The survey has also shed light on the demographics of people who gamble. Men are more likely to gamble than women, with only 36% of men saying they never gamble, compared to 49% of women. Additionally, weekly gambling habits differ between men and women, with 36% of men having a flutter at least once a week, compared to 22% of women. Marriage status also plays a role, with divorced or separated individuals gambling most frequently, at 38%.

The Impact of the Pandemic

The COVID-19 pandemic has had a significant impact on gambling habits, with many people turning to online betting sites as physical venues shut down or became less appealing. This shift has led to a more focused market, with 29% of Northern Ireland residents gambling weekly, 13% doing so monthly, and 15% gambling less often but at least once a year.

Implications for the Future

The switch to digital gambling has significant implications for the future of the industry. Policymakers need to rethink their approach to regulation, as the old rules were written for physical betting shops and casinos. The rise of online gambling requires updated regulations that take into account the new landscape. Minister Gordon Lyons’ response to MLA Diana Armstrong’s question highlights the importance of tracking these trends and using current data to make informed decisions.

Understanding the Demographics

The demographics of online gambling tell an interesting story. Younger people, who have grown up with smartphones and apps, are more likely to participate in online gambling. Older generations, who preferred traditional bookmakers, are either stopping gambling or reluctantly moving online. Women’s lower participation rates may reflect different marketing approaches or game preferences, with online platforms often targeting male sports bettors.

Conclusion

The data suggests that Northern Ireland’s gambling landscape will continue to evolve, with physical venues declining and online options multiplying. Understanding these shifts is crucial for players, policymakers, and public health experts to navigate this changing environment. As the industry continues to grow and adapt, it is essential to stay informed and up-to-date on the latest trends and regulations. By doing so, we can ensure that the gambling industry is safe, responsible, and meets the needs of its users.

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