Recognition for Promoting Responsible Advertising
The Ad Standards Council (ASC) recently recognized Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his outstanding leadership in promoting responsible advertising in the gaming sector. This recognition was given during the council’s Patas na Patalastas Summit in Makati City.
The Importance of Responsible Advertising
In his acceptance speech, Tengco emphasized that the recognition was not just a personal achievement, but also a testament to the hard work and dedication of PAGCOR employees who remain committed to fairness, truth, and accountability in their duties. He also praised the ASC for its crucial role in upholding truth, decency, and accountability in Philippine advertising.
Protecting Public Trust
Tengco noted that industries like gaming carry a greater responsibility to protect public trust. He highlighted the importance of partnership between PAGCOR and ASC in ensuring that gambling-related advertisements are not only creative and compelling but also ethical, truthful, and mindful of their impact on society.
Partnership and Regulatory Measures
Last July 16, PAGCOR and ASC formalized their partnership through a Memorandum of Understanding, which requires all gambling-related advertisements to undergo ASC review and approval before release. This move aims to promote responsible advertising practices in the gaming sector. Additionally, PAGCOR ordered the removal of all outdoor gambling billboards as part of stricter regulatory measures introduced last month.
Collaborative Efforts
The ASC summit gathered regulators, advertisers, and industry stakeholders to reinforce collaborative efforts toward ensuring truthful, ethical, and accountable advertising practices in the Philippines. This event demonstrates the commitment of various stakeholders to promote responsible advertising and protect public trust.
Conclusion
The recognition given to Tengco and the partnership between PAGCOR and ASC are significant steps towards promoting responsible advertising in the gaming sector. These efforts demonstrate the commitment of industry leaders to protect public trust and promote ethical advertising practices. As Tengco said, “These steps are proof that when it comes to protecting the public, we will always choose to do what is right.” This commitment to responsible advertising is crucial in maintaining public trust and promoting a positive image of the gaming industry.
