Introduction to Responsible Gaming
Betano has launched a new campaign to promote responsible gaming in Brazil, where new betting regulations have just come into effect. The campaign’s main goal is to help players understand that betting should be a form of entertainment, not a way to earn a living.
Key Features of the Campaign
The campaign supports Brazil’s new regulatory requirements for licensed operators and includes several key features, such as:
- Deposit limits to help players control their spending
- Self-exclusion tools to allow players to take a break from betting
- 24-hour support for players who need help with their betting behavior
- Guides on self-control and links to support groups, such as Anonymous Players, to help players manage their betting habits
Promoting Control Through Simplicity
According to Arthur Niggemann, Betano’s Senior Marketing Manager for the Americas, the campaign reflects the brand’s belief that operators should lead the effort to make gaming safer. “We believe that companies in our sector have a fundamental role to play in building a safer and more responsible gaming environment. It’s not just about offering an entertainment platform, but about ensuring that this experience is healthy and balanced for users,” he said.
The Campaign’s Message
The campaign’s video features former footballer Sebastián “Loco” Abreu as “El Responsável,” promoting mindful play and encouraging players to “não meter o loco” – a Brazilian phrase meaning “don’t act crazy.” The campaign’s message is clear: enjoy betting, but stay in control. Abreu was chosen for the campaign because he represents the balance between boldness and responsibility, which is the core message of the campaign.
Designed for a New Betting Landscape
The campaign’s timing coincides with the enforcement of Brazil’s new betting regulations, which require licensed operators to implement responsible gaming practices. To meet these expectations, Betano has introduced a suite of player-centric tools, including deposit and loss limits, cooling-off periods, and temporary or permanent account suspension options. The company’s support team also provides around-the-clock assistance for users seeking help with their betting behavior.
Reaching a Younger, Digital Audience
The campaign aims to connect with younger bettors, who are the most active in Brazil’s rapidly expanding sports betting scene. Through social media content and Abreu’s recognizable persona, Betano blends humor with social responsibility, delivering a message that feels relatable rather than preachy. The tone may be light, but the purpose is serious: to ensure that as the Brazilian betting market grows, responsible play becomes part of the culture from the start.
Frequently Asked Questions
Why did Betano launch this campaign now?
The campaign coincides with the enforcement of Brazil’s betting regulation, which requires operators to promote responsible gambling measures.
What tools does Betano provide for player safety?
The platform includes deposit and session limits, self-exclusion, time-outs, and 24-hour support to encourage balanced play.
Who is Sebastián “Loco” Abreu and why was he chosen?
The Uruguayan football legend stars as “El Responsável,” symbolizing confidence with restraint – the campaign’s core message.
How does the campaign connect with younger audiences?
The campaign uses humor, casual language, and relatable content to make responsible gambling approachable for digital-native bettors.
Conclusion
Betano’s responsible gaming campaign is an important step towards promoting a safer and more responsible gaming environment in Brazil. By providing players with the tools and resources they need to manage their betting habits, Betano is helping to ensure that betting remains a fun and entertaining activity, rather than a source of financial stress or addiction. As the Brazilian betting market continues to grow, it’s essential that operators like Betano prioritize responsible gaming practices and educate players about the importance of betting responsibly.
