Denmark’s New Responsible Gambling Initiative
Denmark has introduced a new responsible gambling initiative, “Gaming Package 1: A More Responsible Gaming Market,” which has been endorsed by ten political parties. The policy package aims to strengthen responsible gambling rules and reduce harm among young people. It also intends to reshape how Denmark oversees gambling.
Key Components of the Initiative
The initiative introduces stricter advertising regulations, including a whistle-to-whistle ban and prohibitions on celebrity and influencer promotions. A dedicated research fund and player protections are also set to bolster evidence-based policymaking and safeguard youth from gambling harm.
Enhanced Advertising Controls
One of the key components of the initiative is the implementation of an expanded whistle-to-whistle ban on gambling advertisements. The new rule bans gambling ads from 10 minutes before a sporting event until 10 minutes after it ends. This ban is intended to reduce the exposure of young people to gambling ads during sporting events.
Protection from Celebrity Influence
To further shield children and other vulnerable groups, the agreement bars the use of influencers and celebrities in all gambling advertising. This measure directly responds to growing public concern over young people’s exposure to gambling ads and celebrity influence. Minister of Taxation Ane Halsboe-Jørgensen stated that the reforms serve as a vital initial step toward shielding children and youth from gambling-related risks.
Research Fund and Long-Term Policy Vision
In addition to the advertising controls, the plan introduces a dedicated research fund to support studies on gambling addiction and prevention strategies. This funding is intended to ensure that intervention efforts remain effective and provide a stronger evidence base for future policy decisions. The package also draws on recommendations from the Youth Gaming Panel, whose research on youth gambling trends guided the policy’s creation.
Conclusion
In conclusion, Denmark’s new responsible gambling initiative is a significant step towards reducing harm among young people and promoting responsible gambling practices. The introduction of stricter advertising regulations, a dedicated research fund, and player protections will help to safeguard youth from gambling harm and provide a stronger evidence base for future policy decisions. As the government plans to take additional steps to strengthen oversight and improve public health outcomes in the gambling industry, it is clear that this initiative is just the beginning of a broader national strategy to foster responsible gaming. According to the Ministry of Taxation, Gaming Package 1 marks only the first phase in this strategy, and further reforms can be expected in the future. The initiative has been welcomed by many, and it will be interesting to see how it develops and impacts the gambling industry in Denmark.
About the Author:
Daniel Williams has started his writing career as a freelance author at a local paper media. After working there for a couple of years and writing on various topics, he found his interest for the gambling industry.
