Introduction to Underdog and Sportsradar Partnership
Underdog, a fantasy sports app, has partnered with Sportsradar to incorporate an AI-powered responsible gaming solution called Bettor Sense. This move is expected to enhance player protection and support responsible gaming. Underdog offers daily games across 40 US states, Washington DC, and Canada, and is projected to reach $500 million in annual revenue in just five years.
What is Bettor Sense?
Bettor Sense is an AI-powered responsible gaming solution launched by Sportsradar in July. It is designed to help operators detect early signs of problem gambling behavior and offer personalized interventions to protect users. The solution provides operators with access to care services from Birches Health, a leader in evidence-based treatment for gambling disorders. Bettor Sense is grounded in behavioral research and allows operators to monitor player activity via continuous tracking and real-time risk scores, while remaining compliant with local regulatory standards.
Partnership and Player Protection
The integration of Bettor Sense into Underdog’s product is a significant step forward in player protection. Adam Warrington, Underdog’s VP of Responsible Gaming, stated that the partnership is part of Underdog’s proactive approach to enhanced player protection. Jim Brown, Sportradar’s Head of Integrity Services and Athlete Wellbeing, applauded Underdog for taking this meaningful step to safeguard players and provide resources to those who exhibit potential problem gaming behavior.
Expansion into Sports Prediction Market
Underdog has also announced its entry into the sports prediction market through a partnership with Crypto.com. This partnership will allow Underdog to offer sports prediction markets in 16 US states, making it the first sports gaming operator to do so. Underdog’s founder and CEO, Jeremy Levine, believes that prediction markets are an exciting development, and the future of prediction markets will be about sports.
Conclusion
The partnership between Underdog and Sportsradar is a significant step forward in responsible gaming and player protection. The integration of Bettor Sense into Underdog’s product will provide enhanced protection for players and support responsible gaming practices. Underdog’s expansion into the sports prediction market is also expected to be a major development in the US sports gaming industry. With its commitment to responsible gaming and innovative partnerships, Underdog is poised to continue its growth and success in the sports gaming market.
