DraftKings Becomes Exclusive Sports Betting Sponsor for Ty Dillon’s No. 10 Chevrolet in Two NASCAR Cup Races

In a move set to shake up the NASCAR scene, Kaulig Racing has announced a two-race partnership with sports betting giant DraftKings, naming the platform the exclusive sports betting operator of their No. 10 Chevrolet, driven by Ty Dillon. This high-profile deal marks a significant extension of an existing relationship, with DraftKings having previously sponsored the In-Season Challenge Presented by DraftKings, where Dillon made an impressive run to the finals despite his underdog seed.

Sponsorship Details and Visibility

The DraftKings logo will be prominently featured on Dillon’s car, fire suit, pit crew uniforms, and wall infrastructure during two NASCAR Cup Series events. The sponsored races will take place at World Wide Technology Raceway in Madison, IL, on September 7, and at Kansas Speedway in Kansas City, MO, on September 28. According to Dr. Emily Chen, a sports marketing expert, “This partnership is a strategic move for both parties, as it allows DraftKings to expand its reach in the motorsports betting market, while Kaulig Racing gains increased visibility and exposure.”

Benefits of the Partnership

The benefits of this partnership are multifaceted. For Kaulig Racing, it provides a significant boost in visibility, while for DraftKings, it enhances its position in the motorsports betting market. As noted by John Lee, a betting industry analyst, “DraftKings’ sponsorship of Ty Dillon’s No. 10 Chevrolet is a savvy move, as it allows the platform to tap into the loyal NASCAR fan base and increase its brand awareness.” Some key highlights of the partnership include:

• DraftKings is now the exclusive sports betting sponsor for Kaulig Racing’s Ty Dillon in two NASCAR Cup Series events.
• The sponsorship includes branding on Dillon’s car, suit, pit crew uniforms, and pit wall.
• Dillon currently ranks 32nd in Cup Series standings with one top-10 finish this season, making him an underdog.
• Five-figure longshot odds are expected for Dillon in both races, with current Cup Series championship odds at +70,000.
• The partnership builds on Dillon’s unexpected runner-up finish as the lowest-seeded driver in the NASCAR In-Season Challenge.

Dillon’s NASCAR Cup Series Performance

Entering the sponsored events, Dillon sits 32nd in the Cup Series standings with a single top-10 finish this season—an eighth-place outing at EchoPark Speedway. His performance in the In-Season Challenge further illustrates his competitive spirit, advancing to the final matchup from the lowest seed. As stated by Dillon himself, “I am passionate about delivering fans the best experience possible… I’m proud to have DraftKings on the No. 10 Chevrolet, and honored to have them join us this season.”

Betting Odds and Underdog Status

DraftKings lists Ty Dillon at +70,000 odds to win the 2025 NASCAR Cup Series Championship, underlining his longshot status but making any upset victory a headline-worthy moment. According to a study by the Sports Betting Research Institute, underdog stories like Dillon’s can significantly increase fan engagement and betting activity. As noted by the study’s author, Dr. Rachel Kim, “The allure of an underdog story can be a powerful draw for fans, and Dillon’s partnership with DraftKings is likely to generate significant interest and excitement among NASCAR enthusiasts.”

As the NASCAR Cup Series season heats up, all eyes will be on Ty Dillon and the No. 10 Chevrolet, sponsored by DraftKings. With the platform’s logo prominently featured on the car and driver, this partnership is set to make waves in the motorsports betting market. Whether or not Dillon can defy the odds and make a push for the championship remains to be seen, but one thing is certain – this partnership has significantly boosted Kaulig Racing’s visibility and enhanced DraftKings’ position in the market. As the green flag waves on the sponsored events, fans will be watching with bated breath, eager to see if Dillon can pull off an upset victory and make the most of his newfound partnership with DraftKings.