Introduction to the Partnership
Today, a historic press conference was held at the United Kenya Club conference center to mark the launch of a strategic partnership between Mathare United FC and 1xBet. 1xBet is a renowned bookmaker with over 15 years of experience, known for building trust and responsibility in every region and aspect of its presence. The event gathered numerous media representatives, football community members, government officials, and civil society organizations.
The "Mathare Rises" Social Initiative
This partnership lays the foundation for the “Mathare Rises” social initiative, aimed at supporting and developing sports and expanding community programs in the Mathare district. According to a 1xBet representative, “Mathare United is a story of the power of sport as a tool for change. That’s exactly why we chose this club. We’re not just sponsoring football — we’re investing in youth and the future.”
Key Directions of the Program
The program will include several important social directions:
- Supporting football infrastructure and club equipment
- Offline events for street teams and fans
- An information campaign to promote responsible betting
- Support for the MUFC women’s team and involvement of new players
1xBet’s Commitment to Social Responsibility
1xBet proves that being a market leader means being accountable to players, partners, and the communities in which they operate. The company actively supports social initiatives aimed at developing local communities, education, and sports. One such example is the long-term partnership with the amateur Waziri Cup tournament in Kenya.
Promoting Responsible Gaming
1xBet actively promotes responsible betting principles through projects such as 1xBalance, emphasizing the importance of control, financial literacy, and a balanced approach to gaming. This helps shape a culture where gaming remains safe and mindful.
Mathare United FC: A Football Club with a Heart for the Community
Founded in 1994 in Nairobi as a social project, Mathare United emerged from grassroots football initiatives and has become a symbol of hope for thousands. The club continues to maintain its social focus: Mathare United is the only football club in Kenya requiring all its players to engage in monthly volunteer activities.
Season Plans and Next Steps
At the event, the club’s sporting goals for the 2025/26 season were also announced: improving performance in the FKF Premier League, attracting new players, and increasing participation in youth and women’s tournaments. Upcoming highlights include:
- Launch of a football kit program for street teams
- Presentation of a new team jersey featuring the 1xBet logo
- A special feature on a MUFC player who grew up in Mathare
- Fan meet-ups and the launch of a membership program
Conclusion
The partnership between 1xBet and Mathare United opens a new chapter in the evolution of Kenyan football. Big social and sports initiatives lie ahead — and everyone is invited to be part of them. The "Mathare Rises" journey is a testament to the power of collaboration and the potential for sports to drive positive change in communities. Follow the journey on the official pages of 1xBet and Mathare United FC to stay updated on the latest developments and initiatives.
